Why We Love Bad News
Understanding Negativity Bias
Every second of every day our brain is
bombarded by way too much data than we can possibly process and because
nothing is more important to our survival to the species than survival
all our visual data, auditory data is
funneled to a sliver of the
temporal lobe called the amygdala.
The amygdala is our danger detector. It’s our early
warning system. It literally combs through all of the sensory input
looking for any kind of a danger on putting in on high alert and it
evolved during an era of human evolution that was of the immediate type,
the tiger in the bush. You would hear a rustle in the leaves and you
would think tiger, not wind and the point—one percent of the time that
it was a tiger it saved your life, but today the amygdala literally
calls our attention to all the negative stories and if you see a
thousand stories you’re going to focus on the negative ones and the
media takes advantage of this and you know the old saw if it bleeds it
leads. Well that’s why 90% of the news in the newspaper and on
television is negative because that’s what we pay attention to.
And as it turns out we also have a number of what are
called cognitive biases. The Nobel Laureate Daniel Kahneman first
addressed these and these cognitive biases keep us negative. We have a
negativity bias, which is the tendency to give far more information to
negative details than positive ones and the confirmation bias, which is
our tendency to selectively look at information or see information that
confirms our preexisting notions, which is fine except that our
preexisting notions are typically negative and therefore, we’re
reconfirming our negative expectations.
So ultimately we are kept in this negative state of mind
and when the amygdala goes on high alert because much of the dangers
around us today are probabilistic dangers, a pandemic might strike, an
asteroid might hit, we end up in a situation that our amygdala is always
on high alert and it’s screening out the positive news and allowing in
the negative news.
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